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It has been nine months since North Star Destination Strategies was hired to help us articulate our brand promise to the world. Because of that amount of time, it is sometimes difficult to remember where we are in that process. John Lohman has provided an accessible timeline and was able to provide an overview of [...]
Regional Economic Development Summit
April 7, 2011 8:00 a.m. – 1:00 p.m. Kirkwood Center Kirkwood Community College Cedar Rapids, Iowa Who: Individuals and leaders in business, education, and public policy are encouraged to attend this half-day event. If you have an interest in how policies in areas such as transportation, workforce development, land use & development, and access to [...]
Innovation Opportunity
This is an opportunity you don’t want to miss. As we re-imagine economic development, government, health care, education and community life in the age of invention, we can all use new tools and techniques to enhance our ability to innovate. The Cedar Rapids Area Chamber of Commerce in collaboration with the Corridor Business Alliance will [...]
Creating a Regional Plan
“In this new age, we need to think together, to cooperate across city lines and county lines and state lines, looking beyond old rivalries to find common cause in a regional answer to the challenge of globalization.” ~Richard Longworth, Senior Fellow, Chicago Council on Global Affairs, at the 2010 Annual Meeting of the Iowa City [...]
Regional Branding – Representing Multiple Communities
Anya Codack, CEO, of Yfactor Inc. posted this in EcDev Tech Trends. Regional Branding – Representing Multiple Communities Tough economic times tend to spur two kinds of activities that are important to economic development – innovation and collaboration. In today’s hyper-competitive environment, communities must deal with severely constrained investment opportunities as well as low ED [...]
We are here
When we have a process such as regional economic development, which has been actively pursued for over two years, and a particular project, such as a regional branding initiative, which has been facilitated by an national firm for over six months, we sometimes lose sight of how far we have come, and where we need [...]
Regional Branding Research Information Points
The following points were gleaned from the research that North Star Destination Strategies conducted from August to December 2010. • There is a desire to work more as a region, with 88% of respondents indicating that leaders and stakeholders in the area should collaborate and support regional efforts. • There was a strong desire to [...]
CBA Regional Data Report
The Corridor Business Alliance partnered with the University of Iowa Graduate College of Regional and Urban Planning to collect data on a regional basis. The report is linked below and is the beginning step in a process of collecting data on a regional basis to give us a common platform of information and an understanding [...]
Community Branding Survey Completed – Results Soon
Image via Wikipedia The community research and branding initiative has completed its first comprehensive survey, getting input for more than 800 residents, which was a critical step in the process to articulate a brand for this region in order to make this region more attractive to businesses, visitors, and residents. “We have worked with over [...]
Richard Longworth at the ICAD Annual Meeting
Image via Wikipedia Richard C. Longworth, Senior Fellow, Chicago Council on Global Affairs, gave the keynote speech during the 2010 Annual Meeting of the Iowa City Area Development Group on September 15, 2010. He graciously provided the text of his remarks, in which he highlights why innovation and collaboration are the keys to regional success in the global [...]
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