Uncategorized
« Previous EntriesBackground on Iowa’s Creative Corridor
Now that Iowa’s Creative Corridor has been released, it is a good time to review why and how we got here, to assist the key step going forward – the internalization of our brand promise: Target Audience: For those seeking a place with infinite possibility, Frame-of-Reference: the region from Cedar Rapids to Iowa City along [...]
Iowa’s Creative Corridor – About the logo
About the logo: While a logo is not a brand, it is one of the most high-profile, easily understandable expressions of a brand. Following is information from North Star Destination Strategies, providing information and insight into the logo created for Iowa’s Creative Corridor: A double helix comprises an “I”, which symbolizes the [...]
Iowa’s Creative Corridor – Press Release
Iowa Creative Corridor Press Release MEDIA RELEASE Rebranding the Corridor New Name Represents Art/Science/Technology FOR IMMEDIATE RELEASE Feb. 3, 2012 – The region formerly known as Iowa’s Technology Corridor has been renamed Iowa’s Creative Corridor (ICC) to better represent the area’s unique convergence of art, science and technology. The [...]
Regional Branding FAQs
Regional Branding FAQ – REV 3
Branding Update – Aug. 1, 2011
CREATIVE The branding initiative is making great progress and exciting things are happing with the Creative component. We have transitioned from the Research (Science) stage to the Creative (Art) stage, which is much more subjective. The Creative Subcommittee, which consists of Josh Schamberger, Mary Quass, Tysen Kendig (UI), Joel Milefchik (Rockwell), and Ann Ricketts (UI), [...]
Draft Regional Plan Released
Following three face to face meetings and additional online discussion, the regional planning work group has released a draft of the Comprehensive Regional Development Strategy. The document serves as a combined Comprehensive Economic Development Strategy (CEDS) and Long Range Transportation Plan (LRTP) for the region, and was presented to the East Central Iowa Council of [...]
Regional Planning Workgroup Meets
At the end of April’s Regional Economic Development Summit, Doug Elliott, ECICOG Executive Director, explained that a workgroup would be assembled to assist in incorporating public input into a regional development plan. Since that time, ECICOG has secured the commitment of ten individuals from throughout the region, and the group held its first meeting on [...]
Branding Task Force FAQs
1. Where did this initiative originate? This initiative originated from The Path to Regional Excellence meeting held on Nov. 3, 2009 at Kirkwood Community College. It was hosted by the Corridor Business Alliance (CBA) and Corridor2020. The meeting attracted over 350 community and business leaders and featured Michael Langley, a regional planning expert, who discussed the [...]
Creative Subcommittee Formed
The Regional Branding Initiative is transitioning from the Research Phase to the Creative Concepts Phase. A subcommittee has been formed to lead this stage. They include: Josh Schamberger (CHAIR) – President, Iowa City/Coralville Area Convention & Visitors Bureau Tysen Kendig – VP Strategic Communications, University of Iowa Mary Quass – President/CEO, NRG Media Ann Ricketts [...]
The Regional Planning Process
On April 7, 2011, more than 100 representatives of private and public sector interests came together to discuss the future of economic development in our region. The Summit opened with a presentation by Robert Atkinson of the Information Technology and Innovation Foundation, and followed with dynamic, interactive breakout sessions in workforce development, capital formation, transportation, [...]
« Previous Entries